Puzzler is a speculative brand and app concept. The app would connect users to local listings for puzzles available for free exchange, as well as local puzzling events. Using Procreate, Illustrator, Photoshop, and Figma, I created a visual identity guide and app prototype.
Process
I created a thought map and thumbnail sketches to generate a general logo concept, then moved into Procreate to play with different iterations. I imported the final logo concept into Illustrator to design the original Puzzler type and create a vector of the logo to test color options. I used initial sketches of the app interface to think through essential app features before moving into Figma to create a tactile prototype.
Identity Guide
The final logo was exported from Illustrator and incorporated into a brand identity guide created in Photoshop.
Prototype
For the final step of the project, I moved into Figma to create a tactile prototype of the app's interface and implement the parameters established in Puzzler's identity guide.